The CUP (Communities Unite for Purewater) campaign is focussing on the plight of inadequate clean water in poverty stricken communities. It has an objective of getting 1 million clicks in 4 months. Every click-through will be tracked and taken as single donation equalling 10sen.
At the CUP’s website, www.cup.com.my, visitors can click-to-donate.
CUP was launched last month and officiated by the Ministry of Energy, Green Technology & Water at UITM. President of UPF, Tan Sri Zaleha Ismail told ADOI, "Power of 10 Sen is not about collecting millions of dollars, but about empowering millions of children."