Monday, March 22, 2010

Creative Juice opens the taps on Communities unite Purewater (CUP) Campaign

Social Bookmark Button 10senThe CUP (Communities Unite for Purewater) campaign is focussing on the plight of inadequate clean water in poverty stricken communities. It has an objective of getting 1 million clicks in 4 months. Every click-through will be tracked and taken as single donation equalling 10sen.
At the CUP’s website,, visitors can click-to-donate.

CUP was launched last month and officiated by the Ministry of Energy, Green Technology & Water at UITM. President of UPF, Tan Sri Zaleha Ismail told ADOI, "Power of 10 Sen is not about collecting millions of dollars, but about empowering millions of children."

Officiating the launch of the CUP 

of the MOU between Creative Juice’s Sa’ad Hussein and UPF President Tan 
Sri Datin Paduka Hjh Zaleha Ismail

From left to right: Dr Teh Su Thye (UPF Secretary General), Cik 
Zamzuriah Zahari, Mr Calvin Lim (Marketing Director OnetoOne Events), Mr
 Sa’ad Hussein (Managing Director Creative Juice\Sil), Dr. Sahol Hamid 
Abu Bakar (vice chancellor UITM), Datuk Nor Azmal Mohd Nazir (DGM, 
Energy, Green Technology and Water Ministry), Assoc. Prof. Normah Dali 
(UITM), Mr Nicholas Lee (director Power of 10 sen), Soo Wincci 
(ambassador Power of 10 sen).

More photo

Saturday, February 27, 2010

# # LKL Web Exclusive: Youth Are the Answer to Haiti Relief

Usher and Shawn H. Wilson, President of UNLShawn H. Wilson, President of Usher’s "New Look" organization.
Last week a massive earthquake struck Haiti. It is the largest natural disaster the country has ever seen and many communities, families and youth are in dire need of assistance. As with many disasters, out of the rumble comes a renewed sense of service and charity from people around the world looking for ways to give back and support people in need. Within hours of the disaster there were messages flooding the internet, television and radio giving people an answer to the question of the day: “How can I help?”

Who will answer the call? Traditionally we turn to the government, celebrities and foundations to supply donations and support. However, we often forget about one group. This group represents more than half the world’s population. This group has the power, creativity and innovation to have a serious impact on global problems. This group has the savvy to mobilize millions. Who am I talking about? Young people!

Even though there are so many people working to help Haiti right now, we need to understand that a real solution to help Haiti lies in youth. It is estimated that there are over 3 billion people in the world under the age of 25. That’s 50% of the world’s population. This group is not only strong in numbers, but in ideas, ability and power. Furthermore, youth really do understand what the founder of our organization, Usher Raymond IV, calls “heart work”.

Youth have the desire and the power to serve. With this in mind Usher’s New Look, in partnership with the United Nations Foundation and partners around the world, is calling on all young people to show the rest if the world they have the power to contribute the solution to Haiti’s needs. Over 50% of Haiti’s population is under 25 too, so it is only right for youth to help their peers as they work to recover and rebuild a country.

If every young person around the world contributed one penny to support relief in Haiti we can raise $30 million. Of course, it is unrealistic to try to raise funds from every last young person, but what if only a small percentage got involved? Imagine if just 1% of the world youth population committed to raise $5 each for the UN Foundation’s relief in Haiti. They would raise $150 million.

On Monday, Jan 18th, Usher’s New Look issued a call to action to youth around the world to prove they have the power to have an impact on a humanitarian crisis. Since we issued the call we have seen tremendous support from old and new partners. Youth representing One Economy Corporation answered the call by creating an online toolkit and issuing the call to action to over 3000 youth in their network. NFL star, Will Smith of the New Orleans Saints stepped up by urging his fans to get involved and making a personal contribution of $20,000. Like Usher, Will understands that young people have the power to create change. This isn’t the first time he stepped up. Will supported youth involvement in the Gulf Coast when he supported HandsOn Network after Hurricane Katrina.

Our partners span the globe as well, youth leaders from organization halfway around the world—the Power of 10 in Malaysia—are mobilizing over 400,000 peers to raise dollars. All of these youth are mobilizing their peers to donate by texting CERF to 90999 or visiting the UN Foundation’s CERF donate page.

All of these partners and countless other supporters of youth understand that young people have the talent, creativity and energy to raise funds to support Haiti’s needs now and in the future. We are calling on youth to remember what it means to be Powered By Service. Your talents and creativity can be the key to alleviate the impact of this disaster and prevent future problems for this country. If you sing or dance hold a performance to raise funds. If you like to bake have a bake sale. If you’re an athlete consider raising funds at your next game or meet. If you enjoy writing, write a blog or a newsletter. If reading is your thing, hold a read in for Haiti. It doesn’t have to be complicated. A youth leader in the Bronx, NY, Ivan Jackson, raised $1000 just this week at a family gathering.

Remember, a part of this effort is also about tracking youth impact. Once youth donate to the UN Foundation we are asking for them to tweet @powerbyservice to demonstrate their commitment. We have already seen amazing reports of individual youth raising $600, $1000 and more.

Let’s join together and make sure Haiti is Powered By Service!

Visit and to learn more about how youth can be the solution.

via larrykinglive blog

Thursday, July 2, 2009

No One's Too Young to Be a Peacemaker in Malaysia

Kuala Lumpur, Malaysia - No one's too young to be a peacemaker. Through collecting donations of 10 sen (a Malaysian coin), Malaysian children have proven that! Within two months, a total of RM 143,730.10 (US$ 40,700) was collected by the united effort of about 500,000 children in this southeast Asian nation.

There are many touching stories behind this campaign. Two young sisters from Muar in southern Malaysia, Amalina (age 14) and Nurul (age 11), went all out to raise donations every day from house to house in their neighborhood. They raised RM130 (US$30) within two weeks. Their mother said: “The Power of 10 Sen campaign provides my daughters a chance to learn and feel empathy for others.”

Another student, Min Yi, blogged about the Power of 10 Sen and got a group of volunteers to raise fund together. She organised a mini bake sale to raise funds and managed to fill up 30 coin boxes. She said, “The Power of 10 Sen is a great project, since it raises awareness among children that we can make a difference in the life of another child.”

The Power of 10 Sen campaign was initiated by the Universal Peace Federation of Malaysia during the Global Peace Festival in 2008. It is an initiative to promote the culture of giving and living for others especially among the younger generation. The crux of the drive is the belief that "everyone can give," even as little as 10 sen, and collectively it can make a huge difference.

The Power of 10 Sen – Gaza Dibela ("Gaza is looked after") was launched on March 9, 2009 by the honorary patron, the First Lady of Malaysia, to raise funds for the children in war-torn Gaza. Many continue to suffer the effects o poverty and malnutrition, and the situation has become critical after the recent war. This charity drive ran for two months, until May 12.

The First Lady, Datin Paduka Seri Rosmah Mansor, witnessed the check handed over by Malaysian children to the Palestinian Red Crescent Society, received by H.E Abdelaziz Abughoush, Ambassador of Palestine, on behalf of the children of Gaza.

“It it is part of our responsibility as global citizens to improve the quality and standard of life for children everywhere," the first lady said in an appreciation ceremony at the University of Malaya on June 24. "Much harm and abuse has been done by the adult world. These children need our help and protection. We must learn to care for them regardless of race, creed, color and nationality."

She also commended the efforts of the children in the campaign: “It is a natural part of children to see no boundaries, they are ‘color blind’ and they don’t simply discriminate others because of color or creed.”

The campaign was organized by the Universal Peace Federation of Malaysia and Malaysia Red Crescent Society, in collaboration with the National Unity and Integration Department and the University of Malaya.

Earlier, Tan Sri Zaleha Ismail, President of UPF-Malaysia, said: “Seven thousand coin boxes were distributed to 300 schools and 5,000 boxes to 1,600 kindergartens nationwide by the Malaysia Red Crescent Society and the National Unity and Integration Department.

Malaysia Red Crescent Society Chairman, Tunku Tan Sri Shahriman Tunku Sulaiman, said the funds would be used to buy schoolbags and shoes for the children in Gaza and to support a prosthetic limb project, as well as provide medical assistance to victims in Gaza.